About the DMA's 2019 Marketing Analytics Conference

Led by CEO George S. Richard, Sempris, LLC has been a marketing leader for more than three decades, providing services to major retailing brands and e-commerce companies. As part of its ongoing work in the industry, representatives from Sempris, LLC continually work on their professional development by attending conferences from leading organizations, such as the Direct Marketing Association (DMA).

DMA will hold its 2019 Marketing Analytics Conference on May 15-17, 2019 at the J.W. Marriott Atlanta Buckhead Hotel in Atlanta, Georgia. The event is tailored for marketing, data, and information officers who are tasked with collecting vital marketing data, which then must be converted into customer attraction and retention via targeted analytics. The Marketing Analytics Conference will feature keynotes from some of the foremost thought-leaders in the field, as well as in-depth case studies and problem-solving exercises designed for group participation.

The advisory board for the conference is comprised of leaders from some of the most recognized brands in the world. GE Chief Data Scientist Vincent Yates and University of Georgia Terry College of Business Marketing Department Head Charlotte Mason serve as co-chairs for the event. For more information about the Marketing Analytics Conference or to register, visit mac.thedma.org.

The Benefits of Mobile-Based Loyalty Programs

Under the leadership of CEO George S. Richards, Minneapolis-based direct marketing service provider Sempris, LLC delivers tailored marketing programs for retailers across the country. Sempris, LLC has developed several high-performing customer loyalty programs, including successful campaigns for Newport News and Victoria’s Secret.

One type of approach, mobile-based loyalty programs, are an effective way to reach the estimated 237 million Americans who have access to a smartphone. Application-based loyalty programs have the dual benefit of offering rewards and tracking customer behavior. 

Since the majority of smartphone owners carry their phones with them at all times, responsive mobile-based reward systems are particularly attractive to customers. For example, some companies incorporate fast-pay and pre-ordering options to entice customers to open the app every time they enter a store. 

Many apps also translate customer data and behavior into tailored rewards. For example, some loyalty programs offer special deals on repeat purchases or allow customers to apply a fixed discount to a wide range of items.

What to Expect at LeadsCon’s 2018 Connect to Convert Conference

With George S. Richards at its helm, Sempris, LLC develops, markets, and manages a unique portfolio of savings programs. An active player in the lead-generation industry, Sempris, LLC sends representatives to conferences, such as LeadsCon. 

LeadsCon’s 2018 Connect to Convert will be held at the Westin Boston Waterfront from Oct. 3-5. The educational conference is dedicated to empowering members of the lead-generation industry with the most effective tools to improve B2B and B2C generation, nurturing, and conversion. This year’s conference will be focused on calls, clicks, searches, and shares. In particular, attendees will learn the latest trends to boost leads. 

Over 2,000 industry professionals are expected at the conference, including top executives from companies such as GE Capital, Cigna, Indeed, Prudential, and Lendingtree. They will engage with each other, participate in over 30 innovative sessions, and network. Speakers at the event include Kim Weinsee Brown, global head of marketing for GE Renewable Energy, Chris Backe, CRM account executive at Velocify, and Michelle Bennett, vice president of marketing at Eagle’s Flight.

Three Tips to Improve Your Online Retail Business Revenues

Based in Minneapolis, Minnesota, Sempris, LLC offers marketing services to improve customer profitability. For companies in the digital space, Sempris, LLC provides technologies and tools to optimize their marketing campaigns.

If you are a retailer with an online presence, here are three tips to help you market your products better online:

-Choose the right platform. Today, online retailers have a number of platforms they can use to host their ecommerce sites. In addition, there are a number of smart technologies and tools available to enhance customers’ experiences on an online retail platform. It is important to choose the right platform for your business, bearing in mind factors such as the products you are selling and your own business goals.

-Design your site well to boost conversions. The appearance and overall maneuverability of your website can either increase or reduce conversions. Functions such as scrolling between product pages, adding items to a shopping cart, and adding payment methods, should be very simple. Ensure your site’s design and processes are tailored to make shopping easier for your target customers.

-Have an online marketing strategy. To sell online, your customers must first find you. That means you have to market to them on the platforms they use. Create a digital marketing plan that incorporates SEO and social media marketing to reach as many potential customers as possible.

Full-Time Day Program at the Atelier Studio Program of Fine Art

Sempris, LLC, led by CEO George S. Richards, provides a wide array of marketing services for the development and management of customer relationship marketing programs. Giving back to the community, Sempris, LLC, recently donated 12 leather chairs to the Atelier Studio Program of Fine Art, a nonprofit art school in Minneapolis.

The school’s full-time day program places particular emphasis on re-establishing high standards in the art of traditional painting and drawing. Studies are designed for serious students with the goal of becoming professional painters.

The program accepts 20 students each year and consists of four years of artistic instruction. Students receive individualized attention from a small staff of professional artists.

Students begin their day by drawing and painting live models. Afternoon studies follow a general schedule determined by the students’ year in the program.

For example, students focus on cast drawing and painting during their first year and move on to still life paintings in their second year. Students may also enroll in an optional fifth year of study to pursue interior and imaginative painting.

Comparing Inbound and Outbound Call Centers

Minneapolis-based Sempris, LLC is a marketing solutions provider that specializes in consumer-centered marketing initiatives. Sempris, LLC’s client base is composed exclusively of inbound call centers.

Though inbound and outbound call centers are often lumped together, there are distinct differences in each center’s business model that must be taken into consideration when designing and implementing solutions. 

The most notable difference between the workflow of inbound and outbound call centers is how contact between the company and the customer is initiated. In an outbound call center, salespeople reach out to customers to pitch a product or service. The sale may or may not be cold, and it is up to the salesperson to educate the customer and persuade him or her to place an order. 

Conversely, in an inbound call center, customers call in to resolve issues or place orders. The customer service representatives or technicians who answer these calls must be personable and responsive to a customer’s needs. 

Whether the focus is on customer service or sales, all call centers can improve productivity and customer satisfaction by implementing procedures, software, and marketing strategies that enable call center employees to perform their duties more effectively.

Affiliate Summit East to Present Latest Affiliate Marketing Innovation

A marketing services company in Minnesota, Sempris, LLC, provides an extensive platform of membership and customer-relationship marketing programs with a customers-first approach. Sempris, LLC, participates in a number of industry trade shows, such as Affiliate Summit, where they find and develop new partnerships for their various membership programs. Upcoming events include Affiliate Summit East 2018 in New York.

The show will draw thousands of digital marketers from across more than 70 countries and present the newest innovations in the performance marketing industry. Featuring an agenda created by some of the biggest affiliate industry stakeholders, the event offers engaging panels and presentations that explore the latest trends, challenges, and analysis. Attendees can participate in a variety of networking events designed to foster the open exchange of ideas and experiences.

A diverse assembly of high-level decision makers will attend, seeking new connections and innovative technologies. From bloggers and media owners to global brands and technology firms, decision makers represent a wide variety of areas and look to obtain a deeper understanding of how the best businesses are capitalizing on innovations.

Affiliate Summit East will take place July 29-31 at the New York Marriot Marquis. For more information and registration details, visit www.affiliatesummit.com/events/ase18/#.