Under the leadership of CEO George S. Richards, Minneapolis-based direct marketing service provider Sempris, LLC delivers tailored marketing programs for retailers across the country. Sempris, LLC has developed several high-performing customer loyalty programs, including successful campaigns for Newport News and Victoria’s Secret.
One type of approach, mobile-based loyalty programs, are an effective way to reach the estimated 237 million Americans who have access to a smartphone. Application-based loyalty programs have the dual benefit of offering rewards and tracking customer behavior.
Since the majority of smartphone owners carry their phones with them at all times, responsive mobile-based reward systems are particularly attractive to customers. For example, some companies incorporate fast-pay and pre-ordering options to entice customers to open the app every time they enter a store.
Many apps also translate customer data and behavior into tailored rewards. For example, some loyalty programs offer special deals on repeat purchases or allow customers to apply a fixed discount to a wide range of items.
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