Vice President Attends Natural Products Expo

Minneapolis, MN – Paul Wallerich, VP Business Development, Sempris, LLC attended the 38th annual Natural Products Expo West & Engredea in Anaheim, CA on March 8-10. The expo, billed as the world's largest natural, organic and healthy products event, experienced record‐setting attendance and hosted more than 85,000 attendees. 

Hollywood actress and social activist Jennifer Garner and industry pioneer John Foraker were the event’s keynote speakers, headlining a roster of impressive speakers and lecturers.

Wallerich finds the “Natural Products Expo to be very valuable to Sempris, LLC’s quest to find marketing partners that share our vision for the future and our interest in natural products and their healthy attributes.”  Wallerich said: “Going to the show always fires me up for what the industry is doing today and what it’s focused on tomorrow”.

Sempris, LLC, is a Minnesota based company that has achieved sustained success in the direct marketing sphere, enabling advertisers and marketers to reach targeted demographics effectively and efficiently. Executing strategies specific to proven sales channels, Sempris, LLC, provides dedicated assistance spanning direct-to-consumer mail, social media, and the web. The hallmark of Sempris, LLC’s approach is its highly targeted delivery of impactful and influential marketing messages that deliver tangible results.

Comparing Inbound and Outbound Call Centers

Minneapolis-based Sempris, LLC is a marketing solutions provider that specializes in consumer-centered marketing initiatives. Sempris, LLC’s client base is composed exclusively of inbound call centers.

Though inbound and outbound call centers are often lumped together, there are distinct differences in each center’s business model that must be taken into consideration when designing and implementing solutions. 

The most notable difference between the workflow of inbound and outbound call centers is how contact between the company and the customer is initiated. In an outbound call center, salespeople reach out to customers to pitch a product or service. The sale may or may not be cold, and it is up to the salesperson to educate the customer and persuade him or her to place an order. 

Conversely, in an inbound call center, customers call in to resolve issues or place orders. The customer service representatives or technicians who answer these calls must be personable and responsive to a customer’s needs. 

Whether the focus is on customer service or sales, all call centers can improve productivity and customer satisfaction by implementing procedures, software, and marketing strategies that enable call center employees to perform their duties more effectively.