Led by CEO George S. Richard, Sempris, LLC has been a marketing leader for more than three decades, providing services to major retailing brands and e-commerce companies. As part of its ongoing work in the industry, representatives from Sempris, LLC continually work on their professional development by attending conferences from leading organizations, such as the Direct Marketing Association (DMA).DMA will hold its 2019 Marketing Analytics Conference on May 15-17, 2019 at the J.W. Marriott Atlanta Buckhead Hotel in Atlanta, Georgia. The event is tailored for marketing, data, and information officers who are tasked with collecting vital marketing data, which then must be converted into customer attraction and retention via targeted analytics. The Marketing Analytics Conference will feature keynotes from some of the foremost thought-leaders in the field, as well as in-depth case studies and problem-solving exercises designed for group participation.The advisory board for the conference is comprised of leaders from some of the most recognized brands in the world. GE Chief Data Scientist Vincent Yates and University of Georgia Terry College of Business Marketing Department Head Charlotte Mason serve as co-chairs for the event. For more information about the Marketing Analytics Conference or to register, visit mac.thedma.org.
Under the leadership of CEO George S. Richards, Minneapolis-based direct marketing service provider Sempris, LLC delivers tailored marketing programs for retailers across the country. Sempris, LLC has developed several high-performing customer loyalty programs, including successful campaigns for Newport News and Victoria’s Secret.One type of approach, mobile-based loyalty programs, are an effective way to reach the estimated 237 million Americans who have access to a smartphone. Application-based loyalty programs have the dual benefit of offering rewards and tracking customer behavior. Since the majority of smartphone owners carry their phones with them at all times, responsive mobile-based reward systems are particularly attractive to customers. For example, some companies incorporate fast-pay and pre-ordering options to entice customers to open the app every time they enter a store. Many apps also translate customer data and behavior into tailored rewards. For example, some loyalty programs offer special deals on repeat purchases or allow customers to apply a fixed discount to a wide range of items.
For nearly 35 years, Sempris, LLC, in Minneapolis, Minnesota, has operated as a marketing services company involved in all aspects of consumer-centric savings programs, from developmental stages through program management. A proud Midwestern company, Sempris, LLC, is heavily involved with the local community. In 2017, Sempris partnered with the Minnetonka Rotary Club to take part in the annual Links and Libations fundraising initiative at Glen Lake Golf Course. The event was a great success, generating more than $31,000 for a range of programs benefiting individuals throughout the Hopkins and Minnetonka communities, an increase on last year’s proceeds. Specific programs supported by the Rotary Club include, but are not limited to, the ICA Food Shelf social services agency, Camp Tanadoona Specialty Camps for youth, and Loaves and Fishes, a free meal program.Individuals interested in supporting the Minnetonka Rotary Club before the next annual Links and Libations can attend club meetings at the Eisenhower Community Center, Wednesday mornings. A full schedule is available at www.minnetonkarotary.org.
With George S. Richards at its helm, Sempris, LLC develops, markets, and manages a unique portfolio of savings programs. An active player in the lead-generation industry, Sempris, LLC sends representatives to conferences, such as LeadsCon. LeadsCon’s 2018 Connect to Convert will be held at the Westin Boston Waterfront from Oct. 3-5. The educational conference is dedicated to empowering members of the lead-generation industry with the most effective tools to improve B2B and B2C generation, nurturing, and conversion. This year’s conference will be focused on calls, clicks, searches, and shares. In particular, attendees will learn the latest trends to boost leads. Over 2,000 industry professionals are expected at the conference, including top executives from companies such as GE Capital, Cigna, Indeed, Prudential, and Lendingtree. They will engage with each other, participate in over 30 innovative sessions, and network. Speakers at the event include Kim Weinsee Brown, global head of marketing for GE Renewable Energy, Chris Backe, CRM account executive at Velocify, and Michelle Bennett, vice president of marketing at Eagle’s Flight.
